| Toilet paper goes chic with designer covers |
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| Notizie arte e cultura - News d'arte dal mondo | |||
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By: Mae Anderson, AP Retail Writer
ATLANTA (AP).- Are you ready to "Respect the Roll?" Kimberly-Clark is looking to shake up the toilet-paper accessory category with toilet roll covers from designer Jonathan Adler. To boost awareness about a new formulation of its Cottonelle toilet paper that it says is 30 percent stronger, Kimberly-Clark Inc. decided to forgo traditional advertising. Instead, it's offering limited-edition boxes to hide your backup rolls. Who knew you needed such a thing? It's the latest effort by consumer product makers to spice up stagnant categories with eye-catching design. In 2010, Kotex introduced the "U by Kotex" line of pads and tampons with neon packaging and pad carriers designed by stylist Patricia Fields, for example. Allen Adamson, managing director of global branding firm Landor read full article
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